Spark up conversation with… Carrie Webb

Welcome back to work and to your new-look role as group head of content. How are you settling in at Scriba? 

Really well. The team has been so welcoming and friendly and it’s a great place to be. I’ve spent my first month or so getting to know everybody a little better, taking in their impressive skill sets, and immersing myself in our clients’ businesses. 

What’s life like post-acquisition? 

It’s great. As the directors have previously said, the acquisition made complete sense given The Bigger Boat has collaborated with Scriba for many years and the businesses share a similar culture and values. The two teams are enjoying getting to know each other better and learning about one another’s craft — opportunities are arising every day for knowledge sharing and upskilling between the businesses.

Which element of your new role excites you the most?

Settling in at Scriba, it’s been a pleasure working among like-minded people who are just as passionate about using great writing to capture audiences’ attention. My new role will see me heading up the content offering across both businesses and will inevitably require a collaborative approach. We create some fantastic content at The Bigger Boat, across a broad range of sectors, and having Scriba’s PR and comms expertise onboard means we can send it so much further. Equally, there lies a lot of opportunity in Scriba now having digital marketing expertise at its fingertips. I’m looking forward to acting as the ‘glue’ between the two writing teams, collaborating with each to seek out opportunity and ensuring first-class quality in every single piece of content we pen for our clients. 

Which of your skills are you most looking forward to utilising at Scriba? 

I’ve spent my whole working life dedicated to the written word — from my English with journalism degree and qualifying with the NCTJ to years spent honing my skill as a feature writer and, within the last 10 years, making the move into content marketing. While I feel very old listing all this out, my career path has helped me gain experience in writing for many differing objectives, platforms, and content types, and I look forward to playing a part in making sure we’re consistently adding value with our content, PR, and comms offering.

Which word would you use to describe this period of change following the acquisition? 

Positive.

Finally, away from the screen and work, where are we most likely to find you? 

Wherever my six year old has decided she’d like to be that day — that might be the park, a play gym, or role playing ‘teachers’ at home. On the rare occasion I get some time to myself, you’ll find me either with my nose in a book or indulging in a much-needed catch up with friends.