Hot off the press in May!

And that’s another month gone by in the blink of an eye! As we head towards the second half of the year, we’re reflecting on the column-inch goodness achieved over the last few weeks.

So, sit back, grab a brew, and catch up on the latest Scriba coverage highlights from the month of May…

How to lose clients before you even have them: Social media

James Urquhart, managing director of Lets Run Social, recently shared his thoughts with Holistic Therapist Magazine around the three rules to keep your audience engaged and avoid putting potential clients off.

Getting Squeeky clean

Squeeky Laundry sees a 90% success rate on linen processed with Regenex ‘magic’. Award-winning Squeeky Linen and Laundry Services is saving carbon and money by making the most of every item of linen stock with help from Regenex, the stain and discolouration removal specialists. Regenex’s technical director, Paul Hamilton, recently caught up with Tomorrow’s Cleaning.

I’d tell my younger self: Rock your own style

In the latest instalment of TechBlast's series of ‘I’d tell my younger self’, Charlie Ruddy, CEO of Digital Infrastructure/Be Fibre lists the seven key ingredients for success that he would share with his 21-year-old self.

The benefits of the clean cloud

On a global scale, countries far and wide are committing to a net-zero future. From the UK’s point of view too, many funded initiatives are in place – or being introduced – to drive the nation towards becoming carbon neutral by 2050.

Gav Winter, CEO of RapidSpike recently caught up with Data Centre Review, sharing information on how websites could become more sustainable.

B2B leaders unveil the secrets of improving email CTRs

“When looking to improve B2B CTR, lead scoring is the marketing metric that truly matters. Quantifying the qualification of each prospect ensures marketers deliver the hottest leads to the sales team at the earliest opportunity – allowing them to focus on hyper-personalised email conversations that drive meaningful conversions. And by nurturing contacts with dynamic, tailored messaging and supplying content that’s ultra-relevant, your CTR figures should go through the roof”.

Adam Oldfield, CEO of marketing automation platform Force24, shares with PressGazette how to give businesses more incentive to click.

How CB Heat Pumps made £1.5m in sales in just 72 hours

Lets Run Social (LRS) recently delivered two campaigns for client CB Heat Pumps, resulting in £1.5m in sales being made in just 72 hours.

Dan Andrews, director at CB Heat Pumps, said: “Although incredible, this £1.5m success is just one of many commercial successes LRS is responsible for. Without this team, our business wouldn’t be where it was today".

Five ways to bring sustainability and social value to your supply chain

The pandemic has revived the hope that a more sustainable future is within our grasp – so long as we come together. Through an explicit lack of adaptability and resilience, as well as arresting imagery revealing the dramatic decline in air pollution in the absence of commuters, the crisis unearthed headwinds that have since spurred a need for dramatic action.

Dave Emsley, head of public sector tail spend services from OT Group Limited explores this in greater depth with Open Access Government. The article covers how the world has woken up to an urgent need to be greener, with Dave outlining five key ways to bring sustainability and social value to your supply chain.

Vodafone and O2’s 4G spectrum could be reused to help deliver better 5G services

“If I was EE and Three, I would be looking at this very cynically and wondering why I’ve had to pay millions for the new spectrum if Ofcom goes ahead with this,’ said Tim Mercer, CEO of cloud technology service provider Vapour Cloud, adding that “O2 and particularly Vodafone – who paid the least for its 5G frequencies in April 2021 – will walk away with a big win, managing to get the biggest benefit for the smallest price. It’s almost as if they knew this was going to happen”.

Tim Mercer, CEO of Vapour Cloud, recently reflected on ‘will 5G spectrum changes for Vodafone and O2 be approved?’

How to manage transformational change successfully

Adrian Odds, marketing and innovation director of CDS recently spoke to Finance Derivative, sharing six points on how to manage transformational change successfully.

2020 accelerated change in the business landscape significantly. Many were already considering – or in the early stages of digital transformation projects, but the pandemic introduced a sense of national urgency and for some organisations, many years of planned transformation were squeezed into just a few short weeks.

Textile Coloration’s freshest thinking on saving water

The global dyeing industry has always required vast quantities of water to facilitate coloration processes and, in general, still does – despite decades of efficiency improvements. Our sector’s toll on this most precious of the world’s resources is obvious – and obviously unsustainable – but, on a more positive note, no longer unavoidable.

The Society of Dyers and Colourists’ latest white paper includes insight from pioneering forces for the minimising of water use in dyeing processes. SDC technical director Andrew Filarowski, outlines the current developments in this most urgent arena in this piece for Textile Excellence.

So, that's May done and dusted. See you again for another round-up in just a few short weeks!