What a way to finish another busy month with the news that our brilliant managing director, Katie Mallinson, is in the running for a Leadership gong in the Company Culture Awards!
Having established our B2B comms agency – which today provides PR support for over 50 retained and ad hoc clients – in 2013, our chief has built a motivated 11-strong team of word nerds who get under the skin of organisations to tell their stories, no matter how complex.
A tower of strength throughout a challenging 2020 too, Katie’s superior management saw us secure 20 new PR accounts, retain customers, maintain a two-in-three new business conversion rate, bring in three talented recruits, and be listed as a Prolific North Top 50 PR Agency for the second-year running (and jumping up 10 places in the process).
A Chartered Institute of Public Relations’ Outstanding Young Communicator and HSBC Start-up of the Year award-winner, Katie encourages the Scriba collective to shape our culture and values based on authenticity. Her belief and trust mean we work both autonomously and collaboratively, so we’re equipped to thrive.
Navigating a global crisis
Throughout the pandemic, we made no secret of the fact that £284,500 of retainer work was paused in 2020. However, Katie’s leadership means we’re always prepared to battle beyond ‘black swan’ situations. And, while nobody could’ve predicted the impact of Covid-19, her guidance helped us to rally, recoup the money, and in fact record a profit.
She never placed a colleague on furlough either and the resilience we’ve built up as a result means we’re able to continuously focus, pragmatically, on providing solutions for both team members and clients.
There’s a lot being said at the moment when it comes to a ‘hybrid future’ and that’s something Katie has always encouraged us to embrace via remote and flexible working to suit our individual needs. And she did all this well before it was cool too!
For our social media followers out there, you’ll know how important culture is to us. Yes, the nitty gritty of B2B comms definitely gets us out of bed in a morning, but we know how vital it is to enjoy the moments where we can build lasting friendships and enjoy a social event or two!
Focused on nurturing talent
And alongside our regular ‘Scriba stand ups’, virtual breakfast clubs and treats in the post or on our desks, upskilling is high up on Katie’s priority list – in fact she dedicates 14% of turnover solely to staff development.
Holding regular, individual reviews and end of year evaluations – to focus on recent and upcoming KPIs – our leader provides opportunities for us to learn and reflect via quarterly away days, prioritise wellbeing, and have collective input into future recruitment and even the HQ interiors!
With a keen ‘giving back’ culture, Scriba has donated a £35,000 PR contract to Yorkshire Children’s Centre, provided comms workshops for young entrepreneurs, and supported a colleague to deliver pro bono assistance to 10-year-old Maisie Catt, a double amputee who walked 26 miles for LimbPower and raised £11,768. Additionally, we’ve forwarded £180,000 of work onto industry peers including digital agencies and videographers.
And let’s not forget, to further maintain morale, colleagues enjoy a day off for their birthdays, every anniversary is acknowledged with rewards, we’re given paid time-off to volunteer for worthy causes, and our ‘Scriba Star Scheme’ is awarded to the person who has gone above and beyond that month… with an epic end of year treat to the overall winner!
So, while not all heroes wear capes, we’re proud that our superhuman has been recognised in these prestigious awards. Roll on April 27th for the winner’s ceremony and plenty of fizz! Congratulations, gaffer.