Scriba’s eighth year — where has the time gone? It’s been a fantastic eight decades of PR and comms fun, during which time we’ve organised and attended hundreds of events, obtained thousands of technical briefs, and written millions of words that tell our clients’ stories.
And as our birthday this month draws to a close, we’re taking a trip down memory lane to reflect on some of our favourite campaigns from the last eight years.
1. RVA’s expert column
Years ago, in the early days of Scriba, we secured a regular column for Richard Vann, MD of decommissioning consultancy RVA Group, in the prestigious Demolition & Recycling International journal — and we’ve been responsible for writing this ever since.
Recently, we conceptualised and drafted one such column which didn’t just achieve great coverage, it led to Richard being asked to speak at the Demolition Expo this September, on the same topic!
RVA has been delivering decommissioning, decontamination, dismantling, and demolition projects worldwide for over a quarter of a century, and we’re so proud to be a part of the team.
2. Vapour’s One Minute Brief
Anyone in the comms world will likely be au-fait with ‘One Minute Briefs’ (OMB) — a daily creative advertising competition for the industry’s creatives — and here at Scriba, we’re big fans of the innovative work the ‘ombles’ do!
Our friends at cloud tech specialist Vapour wanted to shout from the rooftops about the launch of an SD-WAN solution for hybrid workers, so what better way than to rope in the social media powerhouse that is OMB? Vapour’s brief to OMB’s 33.1k-strong social media community was to ‘create posters to raise awareness of the cyber security risks that lurk when we work remotely.’
Within a matter of hours, the campaign’s hashtag #RisksLurkWithRemoteWork featured amongst Twitter’s ‘trending’ charts and generated over 200 entries, 76.6k impressions, and reached around 6.6 million people.
3. UNTHA’s global presence
In 2013, industrial shredder specialist UNTHA UK entrusted its entire comms function to a company less than one month old – Scriba PR. And while this isn’t specific to one campaign per se, we’ve been responsible for running hundreds of them since we first started working with the waste and recycling firm.
Since those humble beginnings, UNTHA UK’s managing director has now become a ‘go to’ commentator within industry, we’ve secured a roster of international speaking slots, led on a £3,000 campaign reaching over one million people, contributed to a demonstrable increase in shredder sales, and led a 180-man hour website overhaul.
With over 1,000 articles written to date and circa 25,000,000 audience reach later, Scriba’s ambassadorial approach spearheads UNTHA’s UK comms alongside its European, Australian, USA and Polish divisions.
4. Tiger’s Data Analytics Consultancy Service
Heading over into the tech world for this one, workplace data analytics organisation Tiger has been in the unified communications and collaboration space for more than 40 years, and the firm recently called in our creative expertise to launch its new consultancy service.
This saw the Tiger team at Scriba conceptualise the messaging — penning copy for a six-stage strategic email campaign, dedicated landing page, promotional blog, downloadable guide, and a series of engaging social media content.
It was such a great project to get stuck into as we got the opportunity to let our creative juices flow and create some roar-some (sorry) results!
5. Tidy Planet’s BBC debut
Turning back the clock to 2019, and we can find another of our favourite campaigns — this time from organic waste and Energy-from-Waste solutions provider, Tidy Planet.
The company was shipping its B1400 Rocket Composter — capable of processing up to 2,200 litres of food waste per day — to an island in the middle of Paris’s River Seine, for a community collection project. And the Scriba team managed to get a BBC journalist to jet across the English Channel to see how it worked — resulting in a video on the national news website, a spike in web traffic and enquiries, as well as generating lots of chatter on social media, too!
The firm’s Rocket Composter technology also recently made an appearance on The BBC’s The One Show — where TV chef Raymond Blanc discussed all things food waste composting and closed-loop waste management at his Michelin-starred Le Manoir hotel and restaurant, in Oxfordshire.
6. SDC’s ‘industry in crisis’ white paper
Society of Dyers and Colourists is the international dyeing and coloration membership organisation and training provider, and the Scriba team helped the company to conduct a ‘state of the nation’ survey, which we turned into a fully-fledged white paper — generating almost 100 downloads of this free resource, which in this highly niche space, is a lot!
The research uncovered that ‘the textile dyeing industry is experiencing a global skills gap, now reaching crisis point, as younger people fail to enter the profession’. And the activity resulted in international coverage of both the white paper and press release in relevant trade titles, as well as securing six thought leadership pieces based on the content. The research also gave rise to a further four blogs and a social media campaign, achieving thousands of impressions between them.
Through this content, we achieved the goal of driving enrolments on the SDC’s professional qualification courses, which saw a distinct year-on-year increase despite the impact of Covid on the industry.
7. Launching esphr’s MyHRCases as an integrated campaign
We’ve been part of esphr’s journey for a few years and were excited when the new-model employment law firm and employee relations (ER) technology business challenged us to ensure its market-leading ER case management system, MyHRCases, reached mid-market decision makers.
Knowing that a typical product launch release would’ve been viewed by many of our journalist friends as simply a commercial story (and without an additional budget), we had to think differently and rinse every drop of PR potential to showcase why high-profile brands — such as Greene King, Randstad, and Entain — invested in MyHRCases.
Throughout the pandemic in particular, the Solutions-as-a-Service platform has been a lifeline for organisations and was responsible for more than 700 hours of employer-focused, Covid-related legal advice covering furlough, sickness, and the Coronavirus Job Retention Scheme, to name a few. As well as leveraging these figures via a small media relations outreach activity, we also generated thought leadership features concerning the power of HR and ER data — securing a double-page spread in theHRDirector — and continued to generate consumer interest on social media via regular posts and testimonials.
As part of this integrated campaign, we also penned a script to bring a MyHRCases video to life, embarked on a blog series with ESPHR’s head of HR, produced a case study with Broker Network (HR Consultancy Team), wrote a six-step email nurture sequence campaign targeting HR prospects, achieved an award win at the Legal Week 2019 awards and two shortlistings… with hopefully another on the horizon!
8. Trenches automation launch (not just a press release)
Since summer 2019, Scriba has been the trusted comms partner of telecoms legal specialist, Trenches Law. Crafting copy for press releases, blogs, and features — as well as assisting in website changes, event planning, and managing social media — our support has been instrumental in the growth of the brand.
However, in late 2020, we were proud to play our part in launching the firm’s bespoke digital transformation project, capable of automating the investigation, creation, and distribution of wayleaves. Typically an antiquated, complex, and lengthy practice, this solution — the brainchild of operations director Terry Daniell — was introduced to create a swifter and simpler process.
An example of something that wasn’t simply ‘just a press release’, the news story surrounding the launch received fantastic interaction, with thousands of impressions and a flurry of key industry media coverage — including ISPreview, Comms Dealer, and Digitalisation World — resulting in tens of thousands of extra wayleaves being completed on a weekly basis!