It’s no secret that here at Scriba, we like to use the power of the written word to help both industry and individuals. And, we’re firm believers that the most important thing to do in these challenging times is to ‘keep talking’.
That’s why this past month, the Scriba family has been ‘giving back’ lots of time and tips, to help us all weather the storm with a sense of togetherness.
Here’s a quick round-up of what we’ve been up to…
Scriba team get geared up for volunteering
Igniting the spark of the ‘giving back’ initiative is our founder and chief word nerd, Katie, who recently announced over our weekly video call that she’s gifting each member of the team one day of paid leave per month to help a good cause.
Given the current lockdown situation and social distancing rules, we’re all putting our thinking caps on and coming up with some suggestions and ideas as to how we each can help – either through physical volunteering or by the donation of our skills.
Prior to the UK’s Coronavirus outbreak, our senior account manager Ruth had already been taking time out to volunteer at the Rosewood palliative day support and therapy unit at Dewsbury and District Hospital.
Helping with creative therapies, having a good natter with patients and making buckets of tea, she’s missing all the ‘regulars’ at the day centre, and is looking forward to making her friends a cup of tea again soon!
Pro-bono PR for incredible Maisie from Mirfield
Ruth has also been providing some pro-bono support for inspirational 10-year-old Maisie Catt, a double amputee who has been walking 26 miles to raise money for LimbPower.
Maisie, who lives in Mirfield, lost both of her legs when she was baby due to meningitis and septicaemia, and she’s something of a local celebrity when it comes to overcoming the challenges placed before her.
Already a budding martial artist, Maisie was inspired by the work of fellow Yorkshireman Captain Tom Moore, and challenged herself to walk 2.6 miles per day, in her garden or on a treadmill, for 10 days.
Having initially set her sights on raising a modest £260, Scriba’s very own word nerd got in touch with Maisie to see if she could share her story with a handful of our media ‘friends’… and she’s had quite the response.
To date, Maisie has appeared in the local newspaper, has been interviewed by The Yorkshire Post and appeared on BBC Look North and Sky’s breakfast news. She’s also received mentions on Twitter from MPs, authors and even Captain Tom himself!
But the best part? The fundraising total is already just shy of £10,000 – and counting. If you want to read more about Maisie’s story, or donate, you can visit her JustGiving page here.
Sharing wisdom over webinars
Rounding up our trio of activities is the webinar that our MD Katie hosted at the start of the month – which was attended by a number of professionals from across the marketing services sector.
Set up by our client Pimento, the series of online sessions – held in association with Marketing Agencies Action Group – aim to support the communications industry during the Coronavirus pandemic, by offering advice and expertise from its network members.
Always keen to share a top tip or two, this saw the Scriba boss take to the virtual stage and donate her expertise to deliver a presentation about ‘why we need to keep talking’ – helping business leaders discover the comms tools out there and understand what strategy could work best for them both during, and after, this time.
As well as covering the crooks of an objective-driven PR strategy, effective planning and crisis comms essentials, Katie’s overarching message was that with the world in crisis, it’s more important than ever to keep the conversation – with both employees, clients and the media – flowing. However, this dialogue needs to be authentic, honest and valuable – if it’s talking for talking’s sake, there’s a risk of it just becoming noise.
Ultimately, when it comes to communications, each organisation should take an approach which feels right for them – and while it’s crucial not to go silent, it’s equally important not to have any regrets about how you have conveyed your message.
Stay tuned for further ‘giving back’ updates from the Scriba team on our blog and social media channels…