Force24 unveils trio of releases to help upskill 6,000 UK marketers

Marketing automation specialist Force24 has launched three new key features – with more set to be unveiled soon – to help thousands of marketers send hyper-personalised email communications to customers.

The platform currently supports over 6,000 industry professionals from over 3,000 B2B and B2C brands – which include Michelin, Stoneacre and BBC Children in Need – and offers a comprehensive suite of functionality such as an email builder, a dynamic microsite design suite, a web activity tracking tool and customer data segmentation capability.

Designed to save marketers time and budget, improve efficiency, and help them tailor their email marketing campaigns and sent relevant content in response to a customer’s of-the-moment interests, the three latest features are:

• Pop-ups: Helping marketers to add customised pop-ups to their websites so they can capture any data required, control who sees them from their segmented marketing lists, and utilise accurate data – such as impressions, clicks and dwell time – to gain valuable insights and compile real-time reports.

• Email deliverability report: Marketers can view and export monthly email deliverability reports using metrics including the number of campaigns sent, unique opens, unique clicks, bounces, and complaint rate. This functionality helps users see and measure email performance and swiftly respond to any inbox issues.

• Automated lists: Users can tap into this feature to manage and move contacts between lists automatically so they can better segment their audiences, send relevant content, and keep their data clean. Not only does this reduce labour-intensive data input and human error, but it focuses on key metrics so industry professionals can make business-critical decisions about who they deliver their next campaign to.

The 90+ strong team at Force24 – the UK’s fastest growing marketing automation platform – has also improved existing functionality. This includes adding more customisable email templates to its design suite, all of which have drag-and-drop functionality so marketers can tweak them at pace.

Jess Cheung, customer marketing manager, said: “We’re constantly developing value-adding tools to make life a little easier for marketers who are craving efficiency as they continuously battle against a backdrop of time and budget constraints.

“It’s vital that we not only upskill industry professionals so they deliver hyper-relevant emails to specific audiences, but that we liberate them so they can prioritise strengthening their customer loyalty and brand credibility, all while Force24’s automation solution handles the more mundane tasks to deliver high impact with minimal fuss.”

And, following a £4.8 million investment from YFM Equity Partners in 2020, the Leeds-headquartered organisation has ambitious plans to support more than 4,000 brands, and expand throughout the UK, EMEA and the US by the end of 2023.