Scriba helps to raise Huddersfield’s profile in digital and creative industries
The Media Centre is a not-for-profit organisation committed to business growth, employment opportunities and talent development within Huddersfield’s creative and digital industries. So when CEO Brent Woods met Scriba at a networking event in early 2014, he knew the team would be a perfect fit to raise the company’s profile throughout the North of England.
Brent’s aim was not only to ensure high office occupancy rates at The Media Centre, but to help position Huddersfield as a key centre in the Leeds City Region for the creative and digital industries.
And with over 200 diverse businesses based from the Media Centre, Scriba knew there would be a great story to tell.
Since working with this creative hub, Scriba has therefore:
- Provided ongoing PR support to raise awareness of The Media Centre’s services and stimulate debate about arts, culture and skills
- Prepared numerous press releases regarding initiatives to help tackle the digital skills shortage, such as the launch of Code Club – a workshop aimed at 9-11 year olds, and ‘Hackathon’ – a challenge set to two Huddersfield University students to create a tech business in two weeks, with just £2,000.
- Secured regional profile opportunities in the Huddersfield Examiner and The Yorkshire Times and several Q&A’s in the Yorkshire Post, including ‘My Investments’, ‘On the Spot’ and ‘Property People’
- Arranged an interview with The Business Desk to discuss the important role of The Media Centre to tackle skills gaps within Huddersfield and further afield
- Positioned The Media Centre as thought-leaders in the tech, digital and creative industries by securing authoritative editorial in regional publications such as the Yorkshire Post and Bdaily.
- Pitched and secured the opportunity for The Media Centre to be Inside Huddersfield’s ‘Member of the Month’.
Commenting on Scriba’s role to date, Brent said:
With the help of Scriba, we have significantly increased awareness of The Media Centre across the region, and that means our work and that of the businesses we support can have a wider and greater impact.
Ultimately we want to ensure that the country knows about the creative and passionate talent behind Huddersfield’s successful creative and digital industries and increase connections nationally and internationally.