Effective communication has always been an important part of brand strategy, and never has it been put more into focus than over the past 12 months.
As we all know, the challenging and uncertain nature of the pandemic has not only tested businesses’ resilience and adaptability to survive but has highlighted the unwavering need to stay connected with their customers and deliver campaigns which inspire hope and positivity.
But the pandemic has caused every company and individual to react differently.
While some firms opted for silence, others chose to over-communicate, however neither had the desired positive consequences, as the narrative was either non-existent or lost in a busy sea of noise.
The key learning for organisations large and small was – and remains – to keep talking, but in a considered and strategic way.
And that’s why, here at team Scriba, we’ve been working on something exciting behind the scenes – with the help of some respected voices in the industry – a resource to share with businesses and individuals far and wide, in a bid to help us all to become better communicators in the year ahead.
Full of thought-provoking learnings, tips, tricks, and reflections, we hope you find a golden nugget in there to help you along your own journey to keep talking.
So, without further ado… The A-Z of communications in 2021, and you can DOWNLOAD YOUR FREE COPY here.