Powerful content for cloud specialist

Huddersfield, UK

Vapour

From events hosted by Ant Middleton to #1 trending Twitter campaigns to launch new cloud technologies, Scriba has been working as Vapour’s bolt-on communications department since 2017. But the support has been the complete opposite of stunt-led...

“The Scriba team has a true passion for technical PR and an energy that never seems to run out. We enjoy throwing challenging briefs around the table and working on the resulting projects together – and the bonus is that they just ‘get’ us, which increasingly means input from our side. They take their responsibilities extremely seriously and I trust them implicitly to help our business grow. As such, they’re invited into SLT discussions that many firms probably keep private from their suppliers. This is what a comms partnership should be like!”

Tim Mercer, CEO, Vapour

50
speaking

opportunities

secured

6.6M

people reached via Twitter campaign for SD-WAN launch

Scriba manages external lead generation agency

Project Overview

From events hosted by Ant Middleton to #1 trending Twitter campaigns to launch new cloud technologies, Scriba has been working as Vapour’s bolt-on communications department since 2017. But the support has been the complete opposite of stunt-led...

Project Details

This investment-backed organisation has invited Scriba to really get under its skin, sharing bold commercial ambitions and entrusting us with every word to support its growth journey. Delivering strategic content ranging from white papers and guides to feature editorials, social media conversation, award entries, blogs, event presentations, webinar scripts, email campaigns and a busy press office, Scriba also helped spearhead a rebrand project in 2021.

Partnering with The Engine Room, we developed a new tone of voice befitting of Vapour’s stand-out market presence, which supported the firm’s landmark decision to move away from solely working with the channel in favour of directly supporting end users too. Redrafting the entire company website in less than a week – and without the need for a brief – is just one example of how engrained Scriba is in the DNA of this company.

Campaign delivery

  • Creation of bolt-on communications department.

  • Delivery of press office function – technology PR, media relations, speaking opportunities.

  • Raised profile of CEO Tim Mercer to create known expert voice in crowded industry.

  • Replicating same approach for head of transformation Carol McGrotty – innovation and women in tech advocate.

  • Conceptualisation, preparation and management of face-to-face and virtual technology events.

  • Digital marketing support including social media management, email marketing, website content creation and more.

  • Development of new tone of voice following Vapour’s scale-up programme completion in association with Barclays.

  • Management of third-party marketing suppliers including lead generation, brand, website development, videographers, photographers and more.

  • Monthly reporting.

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