International social media management – Scriba PR | a strategic B2B communications agency

Warsaw, Poland

UNTHA Polska

UNTHA Polska is a subsidiary of the globally-renowned Austrian shredder manufacturer – UNTHA. Based in Warsaw, the Polish subsidiary is in a dynamic stage of growth.

Project Overview

We work closely with the UNTHA Polska team to ensure that the social media content on their LinkedIn platform not only aligns with the wider UNTHA global brand, but also demonstrates their localised knowledge and insight in waste management.

While there are of course marketing specialists in Poland, we chose to work with Scriba – irrespective of the language difference – because of their proven B2B communications experience, particularly in the waste and recycling sector. They understand the market – and our products – almost as well as we do, which makes the process of working together, headache-free. What’s more, they bring their own relevant ideas to the table, which helps us continually communicate with customers and prospects in a crowded industry.
Monika Kolodziejska-Nawrot, office manager, UNTHA Polska

772% reaction increase

20k impressions in 12 months

1 social media brief becomes strategic retainer

Project Details

By maintaining close dialogue with these international colleagues, content is drafted in English before being sent to the team for translation. Scriba is then responsible for the distribution onto LinkedIn with relevant video, graphic or website assets to complement the activity, as well as call to actions to further drive engagement.

To bring the Poland team to the fore, share additional industry expertise, and impart local knowledge, the Scriba team also creates regular blog content for the website that can be shared across social – think thought-leadership, meet the team interviews, project case studies, aftersales advice and more.

In recent months, we have also assumed responsibility for Polish media relations, advertorials, case studies, pre- and post-event comms support, and wider strategic marketing advice.

Campaign delivery

Social media management
Content creation for translation
Stakeholder engagement
Video translation coordination
Third-party management
Internal media relations
Strategic marketing advice
Pre- and post-event comms support

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