Drafting and securing advice-led commentary on topics ranging from the power of human-centred design to the role of brand in visualising a broken culture, Scriba has ensured The Engine Room has a consistent narrative in titles read by marketing professionals, business owners, innovation leads, and more.

Scriba is also The Engine Room’s press office when there is important news to share; liaises with customers to draft all case studies – often with little input from the consultancy; and contributes to the company’s social media channels when internal resource is stretched due to client projects. Speaking slots have also been secured within event and podcast line-ups, and Scriba provides (pre and post) comms support for The Engine Room’s events too.

Now considered an extension of The Engine Room’s own strategic communications team, we broadened our scope of services in 2021 when their business objectives pivoted slightly. The focus became less about the generation of new demand and more about the retention of existing clients, and the deeper enhancement of services delivered to the current base. 

While it was important to maintain media coverage, Scriba therefore widened the type of content delivered, for example, conceptualising themes for white papers and guides, and assuming complete responsibility for contributor interviews, copywriting, approvals and asset structure; kickstarting strategic email marketing; launching a guest blogger programme and more.