The Bigger Boat PR case study – winning Northern Digital Award

Evidenced-based content for stand-out website campaign

Mirfield, UK

The Bigger Boat

Integrated marketing agency, The Bigger Boat, helps to deliver measurable results for its clients through a blend of strategy, SEO, storytelling, rebrands and insights-driven social media content.

Project Overview

Enlisted to help raise The Bigger Boat’s brand credibility to stand out even more in a saturated marketing space, Scriba got to work telling the agency’s growth trajectory – via press releases and leveraging media relations commentary opportunities to position key spokespeople.

We also identified specific awards for the team to enter – following its exceptional work to overhaul the UK website for toy manufacturer Little Tikes – and the 2020 Northern Digital Awards proved to be the perfect accolade to focus on.

We were over the moon to win at the Northern Digital Awards and receive recognition for the hard work that the team puts into the Little Tikes account. We couldn’t have achieved this accolade without Scriba’s specialist content creation to drill down into what made this website campaign so special. The PR partnership we have had has led to a raft of cross-pollination projects too and continues to go from strength to strength
Andy McCaul, co-founder and managing director, The Bigger Boat.

1 Northern Digital Awards win

563 media clippings

8 awards shortlists

Project Details

With a laser-beam focus on the Best eCommerce Website category, we spent time collecting specific briefs from both The Bigger Boat and Little Tikes, to craft an entry bursting with bold language and results-driven content.

Detailing the campaign’s objectives, target audience, strategy, project implementation, creatives and evaluation, we also helped the team compile supporting documents. These documents – although typically at the end of an awards entry – are vital, and in this instance gave us the opportunity to further evidence how The Bigger Boat had not only completely revamped Little Tikes’ digital presence, but provided a framework for the international arm of the toy brand.

In January 2020, The Bigger Boat scooped the Best eCommerce Website at the 2020 Northern Digital Awards held in Leeds. Judges commented on how the submission homed in on the campaign’s global strategy.

Campaign delivery

B2B awards writing service
Media relations management
Profile-raising of key spokespeople

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