The acquisition of multiple brands and rapid expansion of OT Group brought a raft of commercial complexities and communications challenges – including the streamlining of resource and perceptions within the existing customer base during this period of flux. 

We worked together throughout on ‘needs must’ comms – including everything from email marketing collateral, through to the correct management of business-critical CEO-driven messaging. Taking the time to understand what truly mattered to OT Group’s customers and colleagues, Scriba then stripped the internal and external communication right back to basics and redefined who they were in what is a very crowded space.

Acting as the ultimate critical friend, we helped the team to develop OT Group’s own, unique, tone of voice – not one which simply mimicked that of the existing crowded market. This was accompanied by an extremely detailed messaging house that provided a platform for all communications thereafter, particularly internally so that colleagues new and old understood exactly what they were there to do, and why.

What’s more, we worked together to develop the company mission, vision, and values, what they wanted to be known for, and all persona-specific messaging, so that they could be echoed in every piece of communication moving forward. These foundations were used in OT Group’s corporate relaunch communications – such as presentation decks, brochures, video scripts, website messaging and so on.

This groundwork gave OT Group the foundations on which to grow, which then earned Andrew Jones (CEO) a place in the OPI top 100 in recognition of the significant, transformational change.