Seamless event management services for MSP’s multi-cloud division

Milbank LLP, London, UK

CloudCoCo Plc

CloudCoCo is a modern managed service provider (MSP) with a difference, taking an entirely cloud-agnostic approach for customers that want to hyperscale, while remaining agile and cutting unnecessary costs.

"The team at Scriba PR was fantastic throughout, from conceptualising, through to planning, organising, executing, and on to the wrapping up stage — the support provided was instrumental to the success of the event. We're already looking forward to working together on the next session in the CloudVision series."
Sara Powell, vendor alliance manager, CloudCoCo Plc

Project Overview

Looking to position itself as expert in its field, and generate high-value new leads, CloudCoCo wanted to launch a new series of events to bolster its multi-cloud division’s prospect base — and upsell to existing customers.

Without a precedent in place, the project started entirely from scratch — including naming and event format ideation.

Project Details

Scriba PR — while already providing PR and comms support to the wider business — was tasked with both the organisation and execution of the event.

The team brainstormed the event’s name and format, before scoping out both pre- and post-event comms across a multi-channel campaign, including organic social media, blogs, website landing page, an Eventbrite listing, LinkedIn InMails, an email nurture sequence, and a post-event feedback form.

We took care of the design and print of supporting promotional assets, such as banners, branded tote bags and additional branded merchandise, and developed a branded template for speaker presentations — thanks to our colleagues at sister agency, The Bigger Boat.

The team liaised with the venue regarding AV, logistics, catering, and deliveries, and, on the day, attended the event for additional support. This was to ensure the best experience for attendees, and to enable us to post live on social media throughout.

Campaign delivery

Event name ideation and creation
Launch event management
Speaker sourcing support
Event management
Merchandise and supporting promotional assets
Social media content creation (including live commentary at the event)
Blog content creation

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