BeFibre was entering a saturated market and so it was vital to help the team burst onto the scene in the right way. Leveraging the news that £100m of private funding has been made available to provide hypersonic broadband access, we caught the attention of key trade and regional press via our media relations outreach – including ISPreview and Telecoms TV – achieving 16 pieces of key coverage and a combined audience reach of over 3.1m.

Since the launch news, we’ve also led the refinement of BeFibre’s messaging house to build on its vision, supporting pillars and underlying foundations of the brand proposition. Our messaging house has added depth to the team’s initial framework, to validate each point and breed authenticity for customers, employees and wider stakeholders to truly buy into. This language has now been implemented into a vast suite of email comms that is already generating instant leads for the broadband team – and Scriba has taken care of this content, too.

Alongside the work establishing BeFibre’s name and announcing every stage of its nationwide rollout – spearheaded by local stakeholder research – we’re also continuing to secure media opportunities for Digital Infrastructure, in particular positioning the dual brand’s CEO, Charlie Ruddy. All this in two weeks.