Force24 PR case study – raising marketing automation brand

Creating go-to industry commentators and positioning profiles in key martech media

Leeds, UK

Force24

Force24 is the UK’s fastest growing marketing automation platform – built by digital marketers, for digital marketers.

Project Overview

In 2010, experienced digital marketer Adam Oldfield wanted to change the face of the UK martech industry and set up Force24 to provide an affordable, user-centric, and intuitive platform specifically for UK marketers.

With thousands of industry professionals to engage – many of which had already plugged-in established tools such as Oracle, IBM, and Salesforce – Adam required a PR partner that was a specialist brand builder and who also understood how to transform the Force24 into a notable player in a global martech space.

Scriba helps us to fight the marketer’s corner, win clients, recruit top talent, and increase our revenue – it’s a true partnership. The team’s tenacity to raise our profile has been a driving force in how we were able to secure £4.8m investment in 2020 and support over 5,000 marketers from thousands of B2B and B2C brands. It’s been a really strong ROI story for Force24, and that will continue for many years to come.
Adam Oldfield, CEO, Force24.

Project Details

Scriba has been appointed since Force24’s inception and soon got to work leveraging a bold tone of voice to craft thought-leadership editorials for trade and verticals press – from Martech Series to A1 Retail – and drive traffic to the website and social media engagement.

Continuing to raise Adam’s personal brand, our media relations and profile-raising work has led to Adam being offered a column slot in MarketingTech News and speaking opportunities at events such as MktgShowcase and Digital City Festival, as well as podcast appearances on Disruptive.Live , The Recruitment Leadership programme, and TechBlast .

As requested, we’ve also positioned Force24 spokespeople as go-to automation specialists in travel, automotive and hospitality marketing, rolled out an SEO-focused blog project and compiled awards entries – with recognition in the B2B Martech Awards and Top Tech Yorkshire report, to name a few.

Campaign delivery

Bolt-on comms function
Targeted media relations
Profile raising of key spokespeople
Podcast and event speaking opportunities
Awards writing
SEO-rich blog content creation
Light touch social media content

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