Industrial shredding specialist UNTHA has further strengthened its team with the recruitment of a new team member who will be responsible for the company’s growth in the Asian Pacific market.
Andreas Senkbeil joins with a wealth of relevant waste management experience, having worked in this sector for the past four years. His geographical focus will remain much as it has to date, with Andreas travelling to meet engineering partners, clients and potential new customers in countries such as Thailand, Singapore, Korea, Japan, Malaysia, China and Australia.
His appointment is well timed, given UNTHA’s recent penetration of the Asian market. Last summer, the team shipped an XR waste shredder to Ho Chi Minh City in Vietnam, for example, to process solid footwear production waste into SRF that now powers Lafarge-Holcim’s Hon Chong cement kiln. In late 2015, the media also reported on UNTHA’s role in the development of another SRF facility, for waste firm Zion, in Wonju city, South Korea.
Commenting on Andreas’ arrival, Peter Streinik, head of UNTHA’s waste business unit said: “Having spent some time in Asia myself, I am aware of Andreas’ presence in this part of the world, and his knowledge of local waste markets, cultures and alternative fuel production opportunities. This will prove crucial as we look to expand in what is fast becoming an incredibly important area for our global business.
“The waste landscape here is very diverse so we are working hard to show different Asian Pacific organisations how they can improve the stability of their resource infrastructure, whilst boosting their profitability, with the help of clever waste to energy technology.”
Andreas elaborates: “In South East Asia alone, we see huge market fragmentation. Singapore was the first country to declare waste a national resource, for example, but Thailand has since followed suit as a result of the pro-environment Government defining the country’s energy policy and waste issues making the national news. The waste wood market is lucrative here, which means the static XR and new XR mobil-e shredder will shine. We also have a growing reputation in Korea which I look forward to building upon.
“In developing economies such as Vietnam, there is much more work to be done, as is the case in China, where the importance of waste management has been disregarded until relatively recently. But there is so much potential, this is definitely a great opportunity for me.”
Originally from Germany, where he studied industrial engineering, Andreas later achieved his MBA at an American campus in Bangkok.
“I’m no stranger to travelling,” he concludes. “I will split my time between Asia, Australia, my home city of Berlin and of course UNTHA’s Salzburg headquarters. And hopefully UNTHA’s knowledge of the global market will continue to grow as a result.”