Huddersfield-based public relations firm Scriba PR has been appointed to handle the communications strategy for Manchester-headquartered call intelligence expert ResponseTap.
By providing ongoing media relations support, Scriba – a technical business-to-business PR specialist – will help solidify ResponseTap’s position as the leading call tracking and analytics company in Europe.
In simplistic terms, ResponseTap provides specialist call intelligence services to marketing, sales, and call centre teams in the UK and overseas, essentially allowing brands to connect online clicks to offline calls. The result is heightened customer insight, improved campaign optimisation and increased return on marketing spend, as well as an enhanced buying experience for the consumer.
Katie Mallinson, founder of Scriba PR, said: “In a world of increasingly savvy digital communications, many marketers are forgetting the role of the telephone. Yet what happens when a consumer goes offline to complete a purchase via a call? Insight into that journey becomes fragmented and the effectiveness of a campaign to date becomes unknown. Marketers cannot afford such a gap in their knowledge, which is something ResponseTap’s solution purposefully addresses.
“So, we’re here to help educate marketing and sales teams about its value. This is a fast-growing tech company, borne out of Manchester and with now international acclaim. It’s a brilliant project for us to work on.”
Founded in 2008, ResponseTap has grown from a two-man band to an 80-strong firm, with offices in Manchester, London and Atlanta. Its clients include British Gas, Aviva and Mercedes Benz to name just a few.
With ambitious growth plans, ResponseTap set out to hire a new head of marketing earlier this year, a position recently filled by experienced strategist Nick Ashmore.
It was Nick who selected Scriba for the job. Commenting on his reasons why, he said: “I’m familiar with Scriba’s expertise in technical PR, so I knew they’d understand the language we speak, the needs of the marketplace and the media to target. Our goal now is to build a body of compelling, educational and insightful content, which reflects our market-leading position and will support us with our next phase of growth. I’m confident they’ll help us achieve that.”
Some of Scriba’s other clients include large format creative display company Leach, software vendor Cascade HR and marketing automation specialist Force24.