Anyone who knows the team at Scriba PR will recognise that their passion for words runs deep. So, keen to help people in the wider business community to become better communicators, the public relations firm has launched a new workshop – How to write the perfect press release.
Open to clients, strangers, suppliers and peers, the two and a half-hour session will provide practical tips to help organisations better tell their story.
Set to host only small groups of six people at a time, the first workshop will take place on Thursday 13 July, from 9-11.30am. It will be led by Scriba’s founder and managing director Katie Mallinson, who has more than 10 years’ PR and copywriting experience. However, her guidance and advice will also be accompanied by group tasks and discussions to aid maximum hands-on learning and knowledge-transfer.
Commenting on the launch of the training scheme, Katie elaborated: “Many technical businesses come to us with the key goal of raising their profile in the media. This often boils down to being able to prepare well-written, engaging and newsworthy press releases that will capture the attention of their target audiences – not to mention discerning journalists.
“This is a service we happily provide – it’s at the very core of what we do. But not all organisations have the budget to appoint an external PR consultancy, and/or they may want to upskill key members of their own team. This workshop therefore exists to help make that happen – we want to empower people to undertake more meaningful conversations with their public, however complex their subject matter.”
The workshops will take place at Scriba’s new office, in the loft of the converted textiles mill, Heritage Exchange. Commencing at 9am with registration and breakfast, the session will then cover a range of topics including press release structure, that all-important title, general do’s and don’ts, plus some quick wins to gaining column inches.
Katie concludes: “This will not be a one-off event – we want to cover a variety of topics on a quarterly basis, including Devising an event PR strategy that maximises ROI, Keeping a blog fresh and engaging, and The secrets to a killer journalist pitch. Watch this space.”
Pre-registration is essential, with places costing £99 + VAT per person. Anyone interested in attending the July workshop, or future sessions, should contact firstname.lastname@example.org.