Huddersfield-based private dental practice The Courtyard has purchased its fourth premises in the centre of the town, to help pave the way for further growth.
The acquisition of 1460sqft of additional space marks the latest phase of significant expansion for the award-winning cosmetic dentistry specialists.
With 1,200 registered patients – and plans to enrol a further 300 during 2017 – The Courtyard has evolved to become a 15-strong team. And, with interest in proactive dental care, implants, veneers and Invisalign* continuing to rocket, founder Marcos White has his eyes on the recruitment of four more colleagues before the year end.
This ongoing development of staff comes following a £¼ million investment in new dentistry technology over the past two years. As a result, The Courtyard is now the only practice in the North of England with a lab that houses this level of digital scanning, 3D printing and CAD CAM capabilities on-site.
And this investment in property, people and processes is set to continue, says Marcos. “I joined this practice in 2003, bought it 18 months later aged 28 and, in 2009, I decided to go private. I wanted to do something different by creating a relaxing environment where people could genuinely feel comfortable, and the ethos of The Courtyard soon began to take shape.
“We’ve worked with interior designers from the hospitality industry for example, to ensure luxurious, personalised surroundings that couldn’t be further from the stereotypical clinical setting you get with many practices. And this theme will continue into the fourth premises when work gets underway. We’ve become as renowned for the customer experience as we have for the services we provide. This commitment to quality must therefore be maintained however large we grow.”
A four-month renovation project will now take place to turn a two-storey terrace building into the new implant suite. The existing 2900sqft space will then become The Courtyard’s flagship clinical academy.
“Whether a patient has been coming to us for a decade, has just become a member, or has been newly-referred from another practice for a more complex treatment, we want to show them just how sophisticated modern dentistry can be,” concludes Marcus. “The expansion of our facilities, and the creation of customer-focused space, is as crucial to that as the skill-sets of our dental experts.”
The Courtyard is so-called because the dentistry’s soon-to-be four converted premises surround a cobbled square, tucked away off King Street in Huddersfield town centre. The new building will open in June.