Car auction specialist G3 expands further

G3 Remarketing expands physical car auction offering

G3 Remarketing has further expanded its remarketing offering, just two months after securing a contract with national car supermarket brand, Available Car.

As part of a strategy to present a comprehensive programme of remarketing events to the motor trade, G3 introduced a second physical evening sale on 21st April, which will now run every Thursday. This latest move marks the evolution of a business dedicated to improving customer service levels in car auctions throughout the UK.

Last winter, the independent remarketing specialist invested £500,000 in the construction of a new physical auction hall in Leeds, just six years after starting out as an online-only auction. This indoor facility, complete with a 30,000sqft viewing auditorium and buyers’ lounges, gives G3 the space to store up to 200 vehicles under cover, and now acts as a prime auction house for part exchange vehicles, supplied by a range of vendors.

With sales being held every Tuesday since early February, G3’s new physical auction has proved to be a huge success – vendors have relished 97% conversion rates, at an average value of £3300. However, the goal now is to attract more trade buyers, interested in lower value stock worth £1,500 or less, to a new physical event to be held every Thursday.

Commenting on this next phase of expansion for the business, G3’s joint director Matt Dale said: ‘’We knew we’d identified a gap in the market. So, we’ve worked hard to mirror the levels of service we’ve become renowned for online in the fleet, finance and contract hire sectors. This has driven the high conversion rates and sale values that we’d hoped for, proving to our customers that we deliver on our promises for physical auctions too.

‘’Having quickly amassed a great reputation for these on-site events, we’ve launched a second sale, which will double the amount of physical stock that we list each week.’’

This latest event on G3 Remarketing’s programme means the company now holds four weekly sales, including two online-only auctions on a Wednesday and Thursday daytime.

Matt continued: “Our longer term aim is to continue to expand both our online and physical auction sales throughout the UK, either organically or via acquisition. This second auction is simply the next step in that plan.’’

The business posted record turnover of £4m in 2015 and doubled the size of its workforce to 50. However, these figures look to skyrocket in 2016, with plans to grow the team by a further 30% and acquire additional acreage at G3’s West Yorkshire headquarters.

The Tuesday and Thursday auctions are open to the trade, and will take place from 16:00 every week. Online pre-registration is advised at www.g3remarketing.co.uk, or on 0845 190 6363. G3 is also recruiting for new telesales executives and account managers. View the website for more information or email jessicabarton@g3r.co.uk to express an interest.