It’s been 12 months of hard graft at Scriba, with ‘blood, sweat and tears’ poured into the technical PR campaigns we’ve crafted for our often unusual B2B clients.
We wouldn’t have it any other way though. We love the niche that we’ve carved for ourselves in the world of marketing, and are proud of our growing reputation for turning challenging briefs into compelling coverage.
This passion for results-driven PR is exactly what inspired me to set up Scriba, back in 2013 – I wanted to devise communications strategies for clients who felt their stories were too complex to tell. It’s been an exciting – and some would say risky – journey, but there couldn’t have been a better path for our business to follow.
And now I’m fortunate that this hunger for providing PR with a difference, is shared by the entire team. Our client success is as much because of my colleagues’ efforts, as it is my own.
That’s the main reason we’re celebrating two promotions in the Scriba office!
Amy Byram has progressed to the role of account manager, so as we look ahead to 2017, she’ll be responsible for everything from copywriting to campaign planning, and securing interviews to social media strategies. She’s flourished when faced with growing responsibilities for a number of our clients, so it’s only right that she takes more of a lead on their PR moving forwards.
Meanwhile, Louise Jaggar has moved into the role of operations manager. Of course, given the size of our team, she will continue to assist with clients’ campaign administration, when extra resource is required. But her primary responsibilities will be the efficient running of our busy office and the delivery of high quality services to our varied client base. In 2017, she’ll therefore be taking care of our accounts, events, systems and recruitment – and everything else in between!
The growth of these two key personnel will pave the way for another team member, who we’re already on the lookout for. On that note, if you know a talented copywriter, who is ferociously organised and packed full of initiative, send them in our direction!
As for me, I haven’t had a job title since 2013! I know I’ll always have a hands-on, strategic, problem-solving role, but I can’t turn my back on my love for writing, and I’ll never duck out of the brew runs. So, suggestions on a postcard please.
These perfectly-timed changes at Scriba signify what a whopper year we’ve had – a year in which I genuinely don’t think I’d change a thing. So, please join me in congratulating Amy and Louise on their hard work and career progression. We’re genuinely buzzing with excitement at what 2017 can bring.